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PHOTOGRAPHY:
JourneyWords:   52 Strategies to Achieve Great Success
by Dee Dee Raap

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For the second edition of her customer service training book, JourneyWords, author, consultant, and motivational speaker Dee Dee Raap wanted to replace a few photos in her book to better reflect the foundation on which her customer service training is built: Values.

Values are abstract concepts. Raap knew there were a few of the values that could benefit by better photographs to create an emotional connection for her readers. She understands (as both a logical and a creative talent) that audiences need multiple ways to connect your message to their learning style. It is the ability of just the right photograph to create for her audience a visual image of her values - and ultimately her brand - that was key to customer service training with a lasting impact.

We got together over coffee so I could understand the problems she saw with the pictures in the first edition that she wanted to replace. I listened as she explained the specific feelings she wanted to evoke for each JourneyWord. Once I understood the problem she needed to solve, I was able to provide her a range of potential options from my photography library. In the end, she selected four photos that made a personal connection to her South Dakota roots and will provide concrete visuals for her readers and training participants that can create the lasting impression for her brand.
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For more information on JourneyWords: 52 Strategies to Achieve Great Success, visit Dee Dee Raap's website.
Go to: Dee Dee Raap
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